Brand assets

The Cartora logo.

Logo files, colour values, and the short list of rules for using them. Free to use for press, partners, integration listings and marketplace entries. No permission needed.

Last updated 2026-09-03.

Logo

Three files. Reach for the SVG first: it stays sharp at any size and weighs under a kilobyte. PNG is the fallback for the many places that reject SVG, including ad platforms, app stores and most slide tools.

The Cartora mark: a white letter C inside a rounded indigo square

Mark

Square · 1:1

For app icons, avatars, favicons, and anywhere the name already appears next to it.

SVG PNG 1024 PNG 512 JPG 512
The Cartora wordmark for light backgrounds: the indigo mark beside the word Cartora in dark navy

Wordmark, light

Navy text · 122:32

The default. Use on white and any light background.

SVG PNG 2048 PNG 1024 JPG 1024
The Cartora wordmark for dark backgrounds: the indigo mark beside the word Cartora in white

Wordmark, dark

White text · 122:32

For dark backgrounds. The text is white, so it will look blank on a white page.

SVG PNG 2048 PNG 1024 JPG 1024
The SVGs carry no font dependency. The wordmark text is converted to vector outlines, so it renders identically everywhere with nothing to install. The JPGs cannot hold transparency, so each is flattened onto the background it is built for: light on white, dark on navy. Prefer PNG unless something demands JPG.

Colour

Indigo is the brand. Teal is the accent it is usually paired with in product surfaces.

Brand indigo
#4338CA
Wordmark navy
#0F1B3D
Accent teal
#20A5A0

Using the logo

Please do

  • Use the files as supplied, at their original proportions.
  • Leave clear space around the logo of at least the height of the mark.
  • Pick the light or dark wordmark to suit the background behind it.
  • Scale the SVG freely. It has no minimum size penalty.

Please do not

  • Stretch, skew, rotate or add effects to the logo.
  • Recolour it. The indigo is the brand.
  • Set the word Cartora in another typeface in place of the wordmark.
  • Place the dark wordmark on a light background, or the reverse.

Naming

Cartora is the company. Cartora Data Agent is the flagship product. Write both in title case, never all caps, and never split the word. The legal entity is Cartora Technologies.