In-house teams
Answer for the spend, and for what gets made with it.
Your CFO wants last quarter's cost per order by channel. Meta claims 412, your database recorded 780, and this same week was supposed to decide what you make next.
- Your own database is the arbiter
- Sends only where you registered
- Evidence, never a causal claim
Where did last month's spend go, and what did it actually produce?
Reading Meta, Google and your orders table for Q3
Against what your database recorded.
| Source | Conversions |
|---|---|
| Meta | 412 |
| 308 | |
| Other platforms | 510 |
| Total claimed | 1,230 |
| Your database | 780 |
450 conversions are counted more than once.
Read fromMeta AdsGoogle AdsYour database
What it costs today
Your week goes to reporting. Your creative fatigues while it does.
Your week
The same five days, minus the afternoon you lose to the deck.
Pull the weekend across four platforms before anyone asks.
The scan ran overnight. You start from what changed.
Leadership asks what the quarter bought. It takes an afternoon.
You ask once and the answer is checked against your own revenue.
Rebuild the same deck, reconcile the numbers that disagree.
It arrives built, on schedule, in the channel leadership reads.
Spend decided on your own data, and time to decide what to make next.
The treadmill
You need thirty a month. You can make ten.
Fatigue lands three to four weeks in, which is roughly when the replacements were due.
- Five to ten new creatives a sprint
- What to make next, decided by whoever argues hardest
- Results read at reach and engagement, then the trail goes cold
- Every asset read against what it ran with
- The winning pattern named, with the test that would settle it
- Each brief built on everything made before it, not on the last one
What goes into the ten you can make is chosen from evidence rather than guesses.
A quarter of work
Two hundred assets last quarter. You have looked at maybe twenty.
Platforms report on the ad, never on what is inside it.
Five outperformed the rest, and what they share is in no platform's reporting.
Schematic · a quarter of work, read in full
What this is made of
One system for the spend, the work, and the queue between them.
Before you ask
Three that come up every time.
We already have a dashboard. What is different?
A dashboard shows what someone chose to put on it months ago, from platforms reporting in their own favour. This answers the question you have not asked yet.
Will this reduce our work to a metric?
The opposite. It refuses to tell you a creative caused a result, because how the platform chose to serve an ad is tangled up in how that ad performed. You get the pattern across everything you made, and the test that would settle it.
Does it read video, or only statics?
Both, and the text inside them. Video is read scene by scene with a timestamped transcript, statics including their copy, and each is keyed to the ad, campaign, product, offer or audience it ran against.
Start here
Bring last quarter, and the number leadership asks about.
We connect what needs nothing applied for, put the two beside each other, and you keep what it says.