Cartora Data Agent
Your data, answered from the AI your team already uses.
One governed bridge between everything your company already owns and the people who need to ask it questions. Four capabilities in one system, so a team gets what it needs end to end rather than four things to buy.
- Read-only by design
- Scoped per person
- Revocable in one click
What needs my attention this morning?
Reading four platforms, your analytics and your own orders table
Three things, in the order they are costing you.
| Where | What changed | Since |
|---|---|---|
| Meta, prospecting | Pacing at 131% of plan | Sunday |
| Google, brand | Cost per conversion up 34% | Thursday |
| Analytics | One tag stopped firing | 3 weeks |
The third one reported no error anywhere. It was found by comparing sources, not by reading a dashboard.
Read fromMeta AdsGoogle AdsGoogle AnalyticsYour database
The loop, drawn
A question in. An answer back. A report out, to somewhere named in advance.
The last step is the one worth looking at. A report goes to a destination registered beforehand, never wherever it is asked to go, and that constraint is what makes the loop safe to automate.
- Your database
- Ad platforms
- Analytics
- Search & store
- Lifecycle
“What did we actually get?”
To a destination registered in advance
Measurement
Your tracking is probably lying, and nothing errors.
Tag configuration, signal health and analytics settings read together rather than one at a time. Both of these were found this way.
Paid media
Every channel in one question.
Spend, delivery, pacing, fatigue and audience overlap, read across every platform at once and set beside what your own database recorded.
Where is the waste, named, across every account?
Reading spend, delivery and your automated rules
Four kinds, ranked by what they cost.
| Waste | Where |
|---|---|
| Zero-conversion campaigns | 6 of 41 |
| Automated rules nobody has read | 11, since 2024 |
| Winners capped, others underspending | 2 accounts |
Fatigue and frequency are read per creative and per audience, before the cost per result moves.
The reconciliation is the point. Each platform answers honestly about its own window and its own events, so the disagreement between them is not a bug to be fixed, it is information. Your database is what settles it.
Organic & social
The channels reported somewhere else, sitting beside the paid picture.
Two teams optimising the same audience, in two sets of numbers that never meet. Search, social and store presence answerable in the same question as spend.
- Organic reach and engagement, in a monthly deck
- Search rankings, in whoever owns SEO's spreadsheet
- Store vitals and ratings, in an engineering tool
- All three beside spend, in one question
- The gap between where you rank and what you win
- A store number that is moving your install cost
Creative intelligence
Every frame and every static, read against what it ran with.
Videos watched scene by scene, statics read including the text inside them, and every element keyed to the ad, campaign, product, offer or audience it ran against.
It will not tell you a creative caused a result: how the platform chose to serve an ad is tangled up in how that ad performed. You get the pattern, and the test that would settle it.
Schematic · a quarter of creative, classified and joined to what each ran against
What it connects to
One question can reach all of it.
Your own database sits beside the platforms rather than underneath them. It is the only source that knows what the business actually did.
| Source | What you can ask it |
|---|---|
| Your own database | Registrations, orders, revenue, cohorts and retention. The arbiter every other number gets checked against. |
| Meta Ads | Spend, delivery, cost per result, creative fatigue, audiences, placements, named custom conversions, and an audit of the automated rules nobody reads. |
| Google Ads | Cost per conversion, wasted spend, search terms, quality score, change history and asset grades. |
| Google Analytics | The full reporting surface across every property: reports, pivots, funnels, cohorts, realtime and attribution settings. |
See the other 7 of 11
| Source | What you can ask it |
|---|---|
| Your creative library | Every creative classified and joined to what it ran against, so patterns can be read across a whole quarter rather than a handful of thumbnails. |
| Search Console | Organic search terms, page and query performance, and the gap between where you rank and what people click. |
| Play Console | Android vitals, crash and error rates, reviews and ratings, and install and acquisition reports. |
| Tag Manager | A read-only audit of your tracking configuration: which tags fire, which do not, and where every non-Google pixel actually lives. |
| Meta signal health | Event match quality, pixel and conversions API diagnostics, and match-key coverage. |
| Facebook and Instagram | Organic reach, engagement, reels and stories, and follower composition. |
| CleverTap | Lifecycle counts, campaign and journey message performance, segment reachability and per-user event export. |
From question to inbox
The answer does not stop at the screen.
Any answer becomes a saved report on the schedule you set. Nobody pulls the data, formats it, or forwards it.
- Spend38,400
- Orders, your database1,208
- Cost per order31.79
- Platforms claiming more+214
Destinations are registered in advance, which is what makes scheduling it safe.
Start here
Bring the number your team argues about most.
We connect the sources that need no application, ask that question, and you keep whatever the answer turns out to be.